The 22 Immutable Laws
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Written by marketing legends Al Ries and Jack Trout, the authors of the bestseller Positioning.
Teaches why perception matters more than the product itself.
Reveals how to become first in the customer’s mind, not just first in the market.
Offers real-world business examples from top global brands.
Helps marketers avoid common mistakes that can destroy a brand.
Simple, practical, and timeless rules for building powerful brands.
Ideal for entrepreneurs, marketers, business students, and brand strategists.
Encourages strategic thinking and long-term marketing success.
A must-read classic that has influenced modern marketing worldwide.
